If you’re a startup, scale-up, or small business beginning your commercial property search, one of the first things you might Google is: “What is a landlord pack?”
A landlord pack is one of the most effective tools for securing the right space, yet many early-stage businesses don’t realise they need one until an agent asks for it.
This guide explains what a landlord pack is, why it matters, and what to include so you can impress landlords, accelerate your property search, and stand out from competing applicants.
What Is a Landlord Pack?
A landlord pack is a concise 7–10 page document used to introduce your business to landlords and commercial property agents. It acts as a pitch deck designed specifically to help you secure a shop, studio, clinic, café or other customer-facing space.
Landlords review multiple offers at once. Your landlord pack helps them quickly understand:
- Who you are
- What your concept is
- Why your business is the right fit
- Whether you can commit financially to the space
A strong landlord pack builds confidence, speeds up your property search, and increases your chances of being chosen over competing applicants.
Why Startups and Scale-Ups Need a Landlord Pack
For early-stage businesses, credibility is everything. Landlords want reassurance that you:
- Understand your business and customers
- Have a proven or promising concept
- Can cover rent, fit-out and upfront costs
- Will be reliable tenants
If you’re opening your first site, looking for a flagship location, or scaling into bricks and mortar for the first time, a landlord pack is essential.
What to Include in a Landlord Pack
A strong pack typically includes the following sections:
1. Concept
A clear explanation of what your business does and how you’ll use the space. Include visuals, photos, moodboards or sample designs.
2. About the Business
Share your story: why you started, what makes you unique, key milestones and traction to date.
3. Team & Experience
Introduce your founding team and highlight relevant industry experience or advisors.
4. Financial Overview
Provide a simple, high-level view of your business’s financial health — headline figures, growth indicators and main revenue streams.
5. Social Proof
Demonstrate brand strength with social media links, follower numbers, engagement examples and press mentions.
6. Funding Position
Show landlords you have secured funds for the fit-out, deposit, professional fees and early operating costs.
7. Vision
Outline your medium-term goals, your growth strategy and how this new site fits into your expansion plan.
8. Property Requirements
Be clear about what you’re looking for. Include:
- Ideal size (sq ft / sq m)
- Preferred locations
- Extraction / ventilation (if relevant)
- Power, water and accessibility requirements
- Planning Use Class
- Site specific preferences like corner unit or high ceilings
This helps agents send you the right opportunities.
How to Create a Landlord Pack
The easiest way to build yours is with Canva, which provides a free trial and a low-cost subscription (around £10 per month). Canva allows you to quickly design a professional, branded document without any design experience.
Free Examples & Templates
At Hatch, we have:
- Landlord pack templates
- Real examples for different types of businesses
If you’d like us to send these to you, just email hello@hatch-retail.space and we’ll share them.
Final Thoughts
A landlord pack isn’t just a document, it’s a strategic tool that:
- Speeds up your property search
- Helps you stand out from competing applicants
- Builds trust with landlords and agents
- Demonstrates your professionalism and clarity
- Improves your chances of securing the right site
If you’d like help creating or refining yours, contact us at hello@hatch-retail.space. We’d love to support your next move.